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Packaging
Design System
for an Ayurvedic Beauty Brand
Packaging Design
High quality products need high quality packaging to match. Roots & Herbs is a premium ayurvedic beauty brand with a loyal following and an online sales model. They needed to revamp their whole range with a system that would be easy to navigate and also would reinforce their value proposition.
The Challenge: Creating a design system for a wide range of 100+ products that would be in different SKUs like bottles, jars, snap lid bootles, cases etc.
• The bottle and jar shapes were pre-decided and had metallic gold lids.
• The Client’s logo was trademarked and could not be changed.
• The packaging size was small and packed in a lot information about the natural ingredients and benefits.
• Due to the high number of ingredients, the design needed to use a smart solution without spending too much budget on images or illustrations.
• The client was also keen on using Gold foiling for a premium look and feel.
Concept 1
Taking inspiration from the elements of Ayurveda, the design would convey the layered complexity of the product. Custom illustrations in gold foil would bring the luxe factor to life.
Design System
Using colors and shapes assigned to each element to create unique layered motifs to categorise the products. For eg: All Hair oils, shampoos, hair masks etc would have the same mauve color coding, the ingredient illustration would be the differentiating factor.
Iconography
Customised Icons were created to highlight the benefits of the product as well as the brand
Pack Architecture
Communication Hierarchy, flexibility in design elements and establishment of fixed assets are the corner stones of a successful packaging design system.
Concept 2
The client's logo represents the Tree of Life. Through this concept, I showcased the bountiful ingredients derived from the tree of life. This design took forward the brand language in a bold and luxurious way.
Design System
Typography and Color blocking were used to categorise the products. Pastel colors in calming hues were chosen to contrast with the brand color.
Thoughts and Learning
I usually work on multiple design options for each project so that the client can visualise their product and brand through different perspectives. Every design magnifies a certain attribute of the brand so that the client can make a decision on what works for the brand. Prototyping plays a vital role in determining the feasibility of the design especially in the case of the limited space on the pack.
This design was created in collaboration with Design Happens, Pune.
