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Fund Raising campaign for a documentary film
Identity. Branding. Digital Marketing.
Social media.
The Space Within is a film that looks at urban dynamics and how a balance can be achieved between the human- nature interaction in urban spaces.
I created a dynamic Identity that changes with the various themes of the film. I also explored design languages for the social media campaign.
IMPACT
The client's team was energised and excited to see the representation of their raw footage in a finished way. The presentation of the film helped the client approach government authorities, sponsors and donors formally.
The project was paused at the stage of creating social media posts and increasing awareness. The client decided to approach sponsors privately rather than a crowd-funding effort.
I took up this project as a voluntary effort after completing my certification in Digital Marketing from University of Cape Town. If your Brand needs to establish its presence on social media through a planned and curated campaign, look no further and contact me!
